| Inbound travel intent trends to Indonesia for the next 30 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 26 | $1,833 | 9 | $208 |
| China | 26 | $1,739 | 8 | $219 |
| France | 26 | $1,946 | 8 | $233 |
| Germany | 26 | $3,270 | 9 | $385 |
| India | 25 | $1,178 | 9 | $138 |
| Italy | 26 | $1,875 | 8 | $222 |
| Japan | 26 | $1,098 | 8 | $131 |
| Russia | 25 | $1,830 | 9 | $214 |
| Singapore | 25 | $1,373 | 9 | $157 |
| South Korea | 26 | $709 | 9 | $82 |
| Spain | 26 | $1,221 | 9 | $143 |
| UAE | 26 | $1,278 | 9 | $148 |
| UK | 25 | $2,983 | 9 | $338 |
| US | 26 | $3,225 | 9 | $354 |
| Inbound travel intent trends to Indonesia for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 40 | $1,988 | 9 | $234 |
| China | 40 | $1,896 | 8 | $238 |
| France | 41 | $2,028 | 9 | $235 |
| Germany | 41 | $3,505 | 9 | $407 |
| India | 40 | $1,271 | 9 | $148 |
| Italy | 41 | $1,991 | 9 | $227 |
| Japan | 41 | $1,360 | 9 | $156 |
| Russia | 41 | $1,990 | 9 | $230 |
| Singapore | 40 | $1,573 | 9 | $180 |
| South Korea | 41 | $809 | 9 | $93 |
| Spain | 40 | $1,367 | 9 | $159 |
| UAE | 41 | $1,367 | 9 | $160 |
| UK | 41 | $3,120 | 9 | $339 |
| US | 41 | $3,428 | 9 | $369 |
This brief analysis aims to provide insights into the inbound travel intent trends to Indonesia for the next 30 days and the next 31 to 90 days. The data was collected during the past 14 days and updated on March 23, 2023. It compares the average age, budget, length of stay (LOS), and average daily rate (ADR) for tourists from 13 different countries.
Short-term (Next 30 Days) Inbound Travel Intent Trends
In the short term, travelers from Germany and the US demonstrate the highest average budgets, at $3,270 and $3,225, respectively. This is followed by tourists from the UK with an average budget of $2,983. On the other hand, visitors from South Korea have the lowest average budget at $709, with Japan and India trailing behind at $1,098 and $1,178, respectively.
It’s worth noting that the average age of travelers across all countries is quite young, predominantly in the 25 to 26 years range. The average length of stay is consistent across all countries, with most visitors planning to stay for either 8 or 9 days.
The average daily rate (ADR) is the highest for German travelers at $385, followed by those from the US ($354) and the UK ($338). South Korean travelers exhibit the lowest ADR at $82, with Japan and India showing relatively low ADRs as well, at $131 and $138 respectively.
Mid-term (31 to 90 Days) Inbound Travel Intent Trends
When analyzing the mid-term inbound travel intent trends, a shift in demographics becomes apparent. The average age of travelers increases to the 40 to 41 years range, indicating a likely preference for older tourists to plan their trips further in advance.
In terms of budget, Germany and the US continue to dominate with average budgets of $3,505 and $3,428, respectively. The UK comes in third place with a budget of $3,120. South Korea maintains the lowest budget at $809, while Japan and India show increased budgets at $1,360 and $1,271, respectively.
The average length of stay remains consistent across all countries, predominantly ranging between 8 and 9 days. ADRs for the mid-term period are generally higher than the short-term period. German travelers maintain the highest ADR at $407, followed by the US ($369) and the UK ($339). South Korean tourists continue to have the lowest ADR at $93, while Japan and India exhibit higher ADRs at $156 and $148, respectively.
Conclusion
In summary, the inbound travel intent trends to Indonesia show that in the short term, younger tourists with varying budgets will visit the country. German, US, and UK travelers have the highest budgets and ADRs, while South Korean, Japanese, and Indian tourists have lower budgets and ADRs. In the mid-term, the average age of travelers increases, and there is a general trend of higher budgets and ADRs across all countries. This information can be invaluable for the Indonesian tourism industry to develop targeted marketing strategies, optimize accommodation pricing, and create personalized experiences for different visitor segments.