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Vietnam 2023 travel trends for the next 30 and 31 to 90 days

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Inbound travel intent trends to Vietnam for the next 30 days
CountryAvg. ageAvg. budgetAvg. LOSAvg. ADR
South Korea28$9799$113
Inbound travel intent trends to Vietnam for the next 31 to 90 days 
CountryAvg. ageAvg. budgetAvg. LOSAvg. ADR
South Korea37$1,0328$122
  • Date of Analysis: April 23, 2023
  • Data Collection Period: April 16, 2023 – April 23, 2023


Vietnam, a Southeast Asian country known for its rich culture, natural beauty, and vibrant cities, has grown in popularity as a travel destination in recent years. In this article, we explore the market insights and travel trends for Vietnam for the next 30 days and 31 to 90 days, based on data collected between April 16 and April 23, 2023.

Section 1: Inbound Travel Intent Trends in the Next 30 Days

Over the next 30 days, Vietnam is set to welcome tourists with an average age of 27 to 28 years. Visitors from the United States have the highest average budget ($2,452), followed by those from the United Kingdom ($2,368) and Germany ($2,539).

The average length of stay (LOS) ranges from 7 to 12 days, with travelers from the United States having the longest stays at 12 days and Chinese tourists the shortest at 7 days. The average daily rate (ADR) is the highest for visitors from Germany at $300, while Indian tourists have the lowest ADR at $51.

Section 2: Inbound Travel Intent Trends in the Next 31 to 90 Days

In the subsequent 31 to 90 days, the average age of tourists visiting Vietnam increases slightly to 35 to 37 years. The United States remains the top spender with an average budget of $2,510, followed by the United Kingdom at $2,481 and Germany at $2,630.

The average LOS varies between 7 and 12 days, with American and British travelers having the longest stays, while Chinese tourists have the shortest stays. The ADR experiences a slight overall increase in this period, with the highest ADR reported for visitors from Germany at $306, and the lowest for those from India at $52.

Section 3: Changes and Differences between the Two Timeframes

Comparing the two timeframes, we notice a shift towards an older demographic in the 31 to 90-day period. The average budgets for most countries increase, indicating that travelers are more inclined to spend on their vacations during this time.

The LOS remains relatively stable between the two periods, with slight fluctuations. The ADR generally increases in the 31 to 90-day period, suggesting that travelers opt for more expensive accommodations or experiences during their stay.


Vietnam continues to attract tourists from around the world with its unique blend of culture, history, and natural beauty. By understanding the latest travel trends and market insights, Vietnam’s tourism industry can better cater to visitors’ needs and preferences, ensuring a memorable and satisfying vacation experience.

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