Maximizing marketing investments is a top priority for hotel marketers. However, according to a recent 2022 survey, hotel marketing teams feel that over 60% of their efforts and marketing investments are not yielding results or contributing to sales performance. This is especially true for digital marketing campaigns, such as Google Ads and social media ads, where targeting options are so broad that campaigns often reach mostly irrelevant audiences. Hotel marketers who lack appropriate and relevant market intelligence are more likely to waste resources on ineffective campaigns.
Market intelligence tools such as OTA Insight, STR, and GuestRadar add exceptional value to hotel marketing teams by offering relevant forecast and market insights in real-time. By leveraging this information, hotel marketers can configure highly targeted digital marketing campaigns with increased ROI.
Only a few percent increase in conversion rate from appropriate targeting will result in profound revenue and profitability improvements.
In this article, we’ll explore the benefits of using GuestRadar and how it can help hotel marketers improve their digital marketing campaigns.
Identifying lucrative traveler segments
One of the primary benefits of using GuestRadar is the ability to identify lucrative traveler segments. GuestRadar’s market insights provide hotel marketers with information on how travelers plan to book, how they choose hotels, when they plan to travel, and what their hotel budget is. This information enables hotel marketers to tailor their campaigns to specific interests and behaviors, increasing the chances of driving more bookings and generating higher revenue.
360-degree overview of future travel trends: OTAs, direct bookings, and travel agents
GuestRadar offers a 360-degree overview of travelers who plan to book direct, on OTAs, and via travel agents. This comprehensive view provides hotel marketers with a better understanding of their target audience and allows them to identify new opportunities for growth.
One of the standout features of GuestRadar is its real-time monitoring of travel trends. Unlike other platforms that work with campaigns, GuestRadar provides hotel marketers with access to comprehensive market intelligence on traveler behavior, travel intent, demographics, hotel selection factors, and much more. With GuestRadar’s interactive dashboards, hotel marketers can monitor travel trends in real-time and make data-driven decisions to improve their marketing strategies.
GuestRadar’s interactive dashboards allow hotel marketers to visualize and explore travel trends easily. The dashboards provide users with a 360-degree view of the market, enabling them to monitor everything from the demographics of their target audience to the most popular hotel selection factors. By monitoring these trends, hotel marketers can tailor their marketing strategies to better meet the needs of their target audience and improve their overall ROI.
Travel intent monitoring
GuestRadar’s travel intent monitoring provides hotel marketers with real-time insights into how travelers plan to book, when they plan to travel, and what their hotel budget is. This information enables hotel marketers to configure highly targeted digital marketing campaigns with superb ROI.
GuestRadar’s demographic monitoring provides hotel marketers with real-time insights into the demographics of their target audience. This information enables hotel marketers to tailor their campaigns to the specific interests and behaviors of their target audience, increasing the chances of driving more bookings and generating higher revenue.
Hotel selection and booking preferences
GuestRadar’s hotel selection factors monitoring provides hotel marketers with real-time insights into the most popular hotel selection factors. By monitoring these factors, hotel marketers can tailor their marketing strategies to better meet the needs of their target audience and improve their overall ROI.
Conclusion
GuestRadar provides hotel marketers with an exceptional value by offering real-time monitoring of travel trends. With interactive dashboards, hotel marketers can monitor travel intent, demographics, hotel selection factors, and much more. By leveraging this information, hotel marketers can make data-driven decisions that improve the effectiveness of their digital marketing campaigns and contribute to overall sales performance.