Vietnam Weekly Predictive Market Insights and Inbound Travel Trend Forecast, June 2023

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Inbound travel intent trends to Vietnam for the next 30 days
CountryAvg. ageAvg. budgetAvg. LOSAvg. ADR
Australia27$1,2779$135
China28$9267$141
France28$9059$106
Germany27$2,5069$294
India28$4248$50
Italy28$9628$117
Japan28$1,7589$204
Russia28$1,1208$134
Singapore27$1,3859$149
South Korea27$9929$116
Spain27$2,0219$233
UAE27$1,7879$208
UK28$2,34711$210
US28$2,44312$209
Inbound travel intent trends to Vietnam for the next 31 to 90 days
CountryAvg. ageAvg. budgetAvg. LOSAvg. ADR
Australia37$1,3439$145
China36$9306$145
France36$9259$103
Germany35$2,6298$313
India36$4439$52
Italy36$9689$114
Japan35$1,8138$217
Russia36$1,1839$138
Singapore37$1,4389$156
South Korea38$1,0268$123
Spain33$2,0909$243
UAE36$1,8598$219
UK36$2,38611$218
US36$2,56612$220
  • Date of Analysis: June 4, 2023
  • Analysis Period: May 28, 2023 to June 4, 2023

In this article, we will explore the inbound travel intent trends to Vietnam for the next 30 days and the following 31 to 90 days. Based on the most recent data collected in the past seven days, we will provide valuable market insights and travel forecasts for Vietnam.

Travel Intent Trends for the Next 30 Days

Looking ahead to the next 30 days, Vietnam continues to attract visitors from various markets. The average age of travelers remains consistent, ensuring a diverse mix of tourists. The average budget ranges from $424 to $2,506, with travelers from Germany having the highest average budget. This indicates a willingness among visitors to spend on their experiences in Vietnam. The average length of stay (LOS) is around 8 to 12 days, allowing tourists to fully immerse themselves in the rich culture and natural beauty of the country. The average daily rate (ADR) ranges from $50 to $294, with travelers from Germany having the highest ADR.

Travel Intent Trends for the Following 31 to 90 Days

Shifting our focus to the following 31 to 90 days, we observe similar patterns in travel intent trends to Vietnam. The average age of travelers remains consistent, ensuring a balanced mix of visitors. The average budget varies, with travelers from Germany continuing to have the highest average budget. This suggests that tourists during this period are still willing to invest in their Vietnam experience. The length of stay (LOS) remains stable at around 8 to 12 days, allowing visitors to explore the vibrant cities, serene countryside, and breathtaking landscapes. The average daily rate (ADR) ranges from $52 to $313, with travelers from Germany maintaining the highest ADR.

Comparison and Trends Analysis

Comparing the two periods, we notice some interesting changes and trends. The average age and length of stay remain consistent across both periods, indicating a stable target demographic and a preference for immersive vacations. However, there are variations in average budgets and ADRs.

For the next 30 days, there is a range of budgets, with travelers from Germany having the highest average budget. This suggests a strong demand for high-quality experiences among visitors during this period. Additionally, there are variations in ADRs, with travelers from Germany also offering the highest rates.

Looking ahead to the following 31 to 90 days, the average budgets and ADRs remain consistent. This indicates that visitors during this period are still willing to invest in premium experiences, maintaining the attractiveness of Vietnam as a destination.

Conclusion and Stay Updated

Based on the inbound travel intent data, Vietnam continues to allure travelers with its rich history, diverse landscapes, and warm hospitality. To make informed marketing decisions and leverage these travel trends, it is crucial for hotels and resorts in Vietnam to stay updated with the latest market insights.

For data-driven Vietnam hotel marketing tips and to stay informed about the evolving market dynamics, we encourage you to follow our market updates on LinkedIn or subscribe to our weekly email updates sent out every Monday. By staying informed and adapting strategies accordingly, businesses in Vietnam can effectively cater to the changing needs and preferences of travelers, ensuring a thriving and successful tourism industry in this captivating destination.