Vietnam Weekly Predictive Market Insights and Inbound Travel Trend Forecast, July 2023

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  • Date of Analysis: July 1, 2023
  • Data Collection Period: June 24-30, 2023

Vietnam, with its rich cultural heritage, stunning landscapes, and vibrant cities, continues to attract a diverse range of international travelers. In this market analysis, we will explore the inbound travel intent trends for the next 30 days and 31 to 90 days, providing valuable insights into the market.

Inbound Travel Intent Trends for the Next 30 Days

The table below showcases the average age, average budget, average length of stay (LOS), and average daily rate (ADR) for various countries planning to visit Vietnam in the next 30 days:

CountryAvg. AgeAvg. BudgetAvg. LOSAvg. ADR
South Korea27$9869$115

The data reveals interesting insights into the travel preferences of different nationalities visiting Vietnam in the next 30 days:


With an average age of 28, Australian travelers plan to spend an average budget of $1,290 for a 10-day stay in Vietnam. They are attracted to the country’s diverse landscapes, including breathtaking natural wonders and bustling cities.


Chinese travelers, aged 27 on average, allocate an average budget of $915 for a 6-day trip to Vietnam. They show a particular interest in experiencing the country’s rich history, cultural heritage, and culinary delights.


French travelers, with an average age of 28, have a relatively lower average budget of $892 but plan to stay in Vietnam for around 8 days. They are drawn to the country’s vibrant cities, ancient landmarks, and scenic countryside.


With an average age of 28, German travelers allocate a higher average budget of $2,529 for their 8-day trip to Vietnam. They are nature enthusiasts who enjoy exploring the country’s stunning landscapes, including majestic mountains and tranquil waterways.

Comparing these trends with the next segment, we can identify shifts in travel preferences over a longer duration.

Inbound Travel Intent Trends for the Next 31 to 90 Days

The following table presents the inbound travel intent trends for Vietnam from various countries over the next 31 to 90 days:

CountryAvg. AgeAvg. BudgetAvg. LOSAvg. ADR
South Korea36$1,0338$123

Analyzing the data, we can observe several changes and trends:

  • The average age of travelers remains consistent across both timeframes, indicating a stable interest in visiting Vietnam among different age groups.
  • The average budgets vary, with some markets showing slight increases or decreases for trips during the 31 to 90-day timeframe.
  • The UK market extends its average length of stay, indicating a preference for longer vacations to fully explore the country’s diverse attractions.
  • German travelers continue to allocate a higher average budget, reflecting their interest in luxury accommodations and immersive experiences.
  • Chinese travelers maintain a relatively shorter average length of stay, suggesting a focus on specific destinations or a combination of Vietnam with other nearby countries.

In conclusion, based on the inbound travel intent trends to Vietnam for the next 30 days and 31 to 90 days, we can anticipate a diverse range of international travelers seeking different experiences in the country. Vietnam’s natural beauty, rich history, and vibrant culture continue to entice visitors from around the world. To stay informed and adapt to the evolving market, it is recommended to check out data-driven Vietnam hotel marketing tips, follow market updates on LinkedIn, or subscribe to weekly email updates to receive the latest insights every Monday.

Note: The analysis dates for this report are from June 24-30, 2023.