Vietnam Weekly Predictive Market Insights and Inbound Travel Trend Forecast, July 2023

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  • Date of Analysis: July 16, 2023
  • Data Collection Period: July 9-16, 2023

Welcome to our market insights and travel forecast analysis for Vietnam, a captivating destination known for its rich history, stunning landscapes, and vibrant culture. In this report, we will examine the inbound travel intent trends for Vietnam in the next 30 days and 31 to 90 days, providing valuable insights for industry professionals and travelers alike.

Inbound Travel Intent Trends for the Next 30 Days

Let’s begin by exploring the inbound travel intent trends for Vietnam in the next 30 days. The table below displays the average age, average budget, average length of stay (LOS), and average daily rate (ADR) for various countries:

CountryAvg. AgeAvg. BudgetAvg. LOSAvg. ADR
Australia28$1,28010$133
China28$9066$141
France28$8798$104
Germany28$2,5309$294
India27$4368$53
Italy28$9508$113
Japan28$1,7909$209
Russia28$1,1208$133
Singapore27$1,4059$154
South Korea27$9759$114
Spain28$2,0258$239
UAE27$1,7818$211
UK28$2,41011$221
US28$2,46212$211

Analyzing the data, we can uncover interesting insights into the travel preferences of different nationalities visiting Vietnam in the next 30 days:

  • Australia: Australian travelers, with an average age of 28, have an average budget of $1,280 for a 10-day trip to Vietnam. They are likely to explore the diverse landscapes, including the bustling cities, serene beaches, and breathtaking mountain ranges.
  • China: Chinese travelers, also with an average age of 28, have allocated an average budget of $906 for a 6-day visit to Vietnam. They are interested in experiencing the country’s rich cultural heritage, sampling traditional cuisine, and visiting iconic landmarks.
  • Germany: German travelers, with an average age of 28, have a significantly higher average budget of $2,530 for a 9-day stay in Vietnam. They are likely to embark on adventure-filled experiences, such as trekking in the mountainous regions or exploring the vibrant street markets.

These insights provide a glimpse into the diverse travel preferences and priorities of visitors from different countries. Now, let’s explore the trends for the next 31 to 90 days.

Inbound Travel Intent Trends for the Next 31 to 90 Days

Shifting our focus to the next 31 to 90 days, let’s examine the inbound travel intent trends for Vietnam. The following table showcases the average age, average budget, average length of stay (LOS), and average daily rate (ADR) for various markets:

CountryAvg. AgeAvg. BudgetAvg. LOSAvg. ADR
Australia36$1,35110$138
China36$9446$146
France36$9129$107
Germany36$2,5848$306
India36$4368$53
Italy36$9838$117
Japan36$1,8439$214
Russia36$1,1498$140
Singapore37$1,4329$161
South Korea37$1,0249$120
Spain36$2,0579$241
UAE35$1,8289$214
UK36$2,44511$223
US37$2,55112$219

Examining this data, we can identify notable shifts in travel preferences over a longer duration:

  • UK: Travelers from the UK, with an average age of 36, have allocated an average budget of $2,445 for an 11-day trip to Vietnam during this period. They are likely to explore the country’s rich history, visit ancient temples, and immerse themselves in the vibrant local culture.
  • Japan: Japanese travelers, aged 36 on average, have an average budget of $1,843 for a 9-day stay in Vietnam. They are interested in Vietnam’s natural beauty, including its scenic landscapes and UNESCO World Heritage sites.
  • US: American travelers, with an average age of 37, have a higher average budget of $2,551 for a 12-day trip to Vietnam. They are likely to seek cultural experiences, interact with local communities, and indulge in the country’s diverse cuisine.

These trends highlight the evolving travel preferences of visitors to Vietnam over a longer duration. By understanding these market insights, industry professionals can tailor their offerings to meet the specific needs and expectations of different nationalities.To stay up to date with the latest market trends and optimize your business strategies, we recommend checking out our data-driven Vietnam hotel marketing tips. You can also follow market updates on LinkedIn or subscribe to our weekly email updates, which are sent out every Monday.Vietnam continues to attract travelers from around the world with its captivating blend of natural beauty, cultural heritage, and warm hospitality. By leveraging these travel insights, businesses can better serve their customers and create memorable experiences in this enchanting destination.