Category: Uncategorized
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Debunking Common Fallacies in Hotel Data Management: A Shift towards Data-Driven Hotel Marketing with GuestRadar
One of the most common fallacies that hotel marketing teams fall prey to is the tendency to extrapolate small, statistically insignificant datasets to the whole market. The assumption that the characteristics of a small sample can accurately represent the larger market often leads to skewed market assumptions and subsequently, poor decision-making.
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Maximizing Google Ads Effectiveness: A Guide for Hotels and Resorts in 2023
In 2023, maintaining a robust brand presence on Google is more critical than ever for hotels and resorts. As travelers explore options, shortlist destinations, and make bookings, Google often plays a pivotal role in their decision-making process. However, the problem arises when trying to stand out in a saturated market.
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Discover how GuestRadar can be such low-cost
In today’s competitive business landscape, cost-effectiveness and affordability are critical factors for success. This is particularly true for hotel market intelligence platforms, which must balance the need for accurate and timely insights with the need to keep costs low. At GuestRadar, we have taken a unique approach to achieving cost-effectiveness by leveraging automation and AI-assisted…