In the unpredictable travel and hotel industry, where understanding and anticipating market trends is crucial, GuestRadar appeared as a formidable tool in travel demand prediction and hotel demand forecasting. While proven and respectable platforms like Lighthouse (formerly OTA Insight), STR,
One of the most common fallacies that hotel marketing teams fall prey to is the tendency to extrapolate small, statistically insignificant datasets to the whole market. The assumption that the characteristics of a small sample can accurately represent the larger market often leads to skewed market assumptions and subsequently, poor decision-making.
In 2023, maintaining a robust brand presence on Google is more critical than ever for hotels and resorts. As travelers explore options, shortlist destinations, and make bookings, Google often plays a pivotal role in their decision-making process. However, the problem arises when trying to stand out in a saturated market.
In today’s competitive business landscape, cost-effectiveness and affordability are critical factors for success. This is particularly true for hotel market intelligence platforms, which must balance the need for accurate and timely insights with the need to keep costs low. At