In this article, we explore how the accuracy of forecasts based on historical data pales in comparison to those derived from travel intent and destination-specific booking trends. We also delve into how GuestRadar, a leading data analytics platform, empowers marketers and revenue managers by providing predictive booking trend insights from various data sources.

GuestRadar offers free weekly market updates for anyone who subscribes via email. These updates contain summarized data about the Average Daily Rate (ADR), hotel budget, length of stay, and the median age of people making bookings or planning trips to these destinations.

The landscape of social media has evolved dramatically over the last decade. Launched in 2010, Instagram has grown to become a staple in most businesses’ marketing strategies, including hotels. But after 13 years, if your hotel’s presence on Instagram or Facebook is still relatively unnoticed, it might be time to reevaluate your social media strategy.

Doing some research before launching an ad campaign goes a long way. Analyzing and understanding your audience’s preferences and behaviors can significantly improve the success rate of your ad campaigns, leading to more bookings and increased hotel revenue.

Direct bookings have increasingly become the focus of hotels aiming to maintain higher margins and build stronger relationships with their guests. This research report conducted in June 2023 presents an analysis of the top 50 combinations of direct booking benefits favored by guests from the US, UK, Germany, and France, drawn from a larger dataset of over 1,600 responses.

As hoteliers in idyllic destinations like the Maldives, Vietnam, Seychelles, and Indonesia, understanding your market through the lens of reliable hotel market data is pivotal. In this fast-evolving digital age, GuestRadar is revolutionizing hotel market intelligence, offering an affordable, insightful, and easy-to-use solution to enhance your strategic planning and operational efficiency.