From 11-Mar-2023 to 18-Mar-2023
The data provided shows the inbound market trends to the Seychelles from March 11 to March 18, 2023. It is essential to analyze this data to identify patterns and trends that can help tourism stakeholders make informed decisions about marketing strategies, product development, and pricing.
The average age of travelers from all markets was 37-38 years, indicating that Seychelles is attracting a broad demographic of travelers. In terms of budget, the highest-spending markets were the US and Germany, with an average budget of $7,992 and $6,617, respectively. The lowest-spending markets were South Korea and Japan, with an average budget of $1,202 and $1,378, respectively. This information can help Seychelles tourism stakeholders tailor their marketing messages and develop product offerings that cater to different budget segments.
Looking at the change in the past seven days, we can see that most markets experienced a decrease in their average budget, with the UAE and the US having the largest decrease of $7,382 and $7,295, respectively. However, Germany showed an increase in its average budget of $141. This information can be used to identify markets that need attention in terms of pricing strategy or to adjust product offerings to suit changing travel budgets.
The average booking window for all markets was around 90-95 days, indicating that Seychelles is still predominantly a planned vacation destination. However, Australia, China, and South Korea saw a decrease in their average booking window, indicating a shift towards more spontaneous travel. This information can be used to develop more targeted marketing campaigns that cater to the needs of travelers who make decisions closer to the travel dates.
The Grand Total of all markets saw a decrease in average budget, booking window, and age. This indicates a shift towards a younger and more budget-conscious traveler, which can be used to inform product development and marketing strategies that cater to this demographic.
In conclusion, the data provided highlights key trends in the Seychelles inbound tourism market. The information can be used to inform tourism stakeholders on various aspects such as pricing strategy, product development, and marketing strategies. By staying informed about the changing travel patterns of different markets, tourism stakeholders can make data-driven decisions to remain competitive and relevant in the industry.
| From | 11-Mar-2023 | to | 18-Mar-2023 |
| Market | Avg. age | Avg. budget | Avg. booking window |
| Australia | 38 | $3,780 | 90 |
| China | 38 | $3,734 | 96 |
| France | 36 | $3,096 | 80 |
| Germany | 38 | $6,617 | 92 |
| India | 38 | $3,120 | 95 |
| Italy | 37 | $4,121 | 92 |
| Japan | 37 | $1,378 | 89 |
| Russia | 37 | $4,583 | 87 |
| Singapore | 38 | $1,970 | 89 |
| South Korea | 38 | $1,202 | 92 |
| Spain | 37 | $1,723 | 91 |
| UAE | 37 | $1,968 | 93 |
| UK | 37 | $5,554 | 87 |
| US | 37 | $7,992 | 88 |
| Grand Total | 37 | $3,622 | 90 |
| Change vs previous 7 days | |||
| Market | Avg. age | Avg. budget | Avg. booking window |
| Australia | 1 | -$2,215 | -39 |
| China | 0 | -$1,822 | -36 |
| France | -1 | -$3,944 | -43 |
| Germany | 0 | $141 | -35 |
| India | 1 | -$1,191 | -27 |
| Italy | -1 | -$3,008 | -35 |
| Japan | 0 | -$5,020 | -34 |
| Russia | -1 | -$3,443 | -36 |
| Singapore | -1 | -$3,508 | -35 |
| South Korea | 2 | -$4,772 | -28 |
| Spain | 0 | -$5,290 | -34 |
| UAE | 0 | -$7,382 | -29 |
| UK | 0 | -$3,690 | -34 |
| US | 1 | -$7,295 | -29 |
| Grand Total | 0 | -$3,807 | -34 |