From 11-Mar-2023 to 18-Mar-2023
The data provided gives us an insight into the inbound market trends to Vietnam from key markets from 11th March 2023 to 18th March 2023, and the change compared to the previous seven days. The markets include Australia, China, France, Germany, India, Italy, Japan, Russia, Singapore, South Korea, Spain, UAE, UK, and the US.
One of the key observations from the data is the overall drop in the average budget of the travelers. The Grand Total average budget has decreased by $902, which is a significant drop of 36%. This is further emphasized by the decrease in the average budget of almost all the markets, except for Germany and the UK. Germany has seen an increase of $345 in the average budget, whereas the UK has seen an increase of $845. This suggests that there may be more high-end travelers from these markets compared to the other markets.
Another important trend to note is the decrease in the average booking window of most markets, indicating a shift towards more last-minute travel. The decrease in the average booking window is not surprising, given the current uncertainty surrounding travel restrictions and regulations due to the ongoing pandemic. However, it is interesting to note that South Korea and Singapore have seen a larger decrease in their average booking window compared to other markets, suggesting a potential surge in last-minute bookings from these markets.
Furthermore, there are significant changes in the average budget of travelers from different markets. For instance, the average budget of travelers from France has dropped by $1,402, which is the largest decrease among all the markets. On the other hand, the average budget of travelers from Japan has seen a massive drop of $2,897, suggesting a potential decrease in the number of high-end travelers from this market.
Overall, the data provides valuable insights into the inbound market trends to Vietnam. The decrease in the average budget and the average booking window of most markets suggests a shift towards more budget-conscious and last-minute travel. However, the increase in the average budget of travelers from Germany and the UK suggests that Vietnam may still be a popular destination for high-end travelers from these markets.
| From | 11-Mar-2023 | to | 18-Mar-2023 |
| Market | Avg. age | Avg. budget | Avg. booking window |
| Australia | 36 | $2,149 | 85 |
| China | 37 | $2,165 | 91 |
| France | 37 | $2,079 | 88 |
| Germany | 38 | $4,036 | 93 |
| India | 38 | $1,442 | 87 |
| Italy | 37 | $2,355 | 86 |
| Japan | 37 | $676 | 89 |
| Russia | 38 | $2,045 | 91 |
| Singapore | 37 | $1,370 | 89 |
| South Korea | 36 | $578 | 84 |
| Spain | 37 | $970 | 91 |
| UAE | 38 | $1,004 | 92 |
| UK | 39 | $3,609 | 95 |
| US | 37 | $4,028 | 94 |
| Grand Total | 37 | $2,043 | 90 |
| Change vs previous 7 days | |||
| Market | Avg. age | Avg. budget | Avg. booking window |
| Australia | 0 | -$367 | -37 |
| China | 0 | -$568 | -28 |
| France | 0 | -$1,402 | -39 |
| Germany | 1 | $345 | -34 |
| India | 0 | -$455 | -44 |
| Italy | -1 | -$45 | -44 |
| Japan | 1 | -$2,897 | -30 |
| Russia | 0 | -$1,168 | -33 |
| Singapore | -1 | -$2,039 | -43 |
| South Korea | -1 | -$1,770 | -37 |
| Spain | 0 | -$2,089 | -37 |
| UAE | 0 | -$2,447 | -36 |
| UK | 0 | $845 | -31 |
| US | 0 | $1,336 | -23 |
| Grand Total | 0 | -$902 | -36 |