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Vietnam 2023 travel trends for the next 30 and 31 to 90 days

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Inbound travel intent trends to Vietnam for the next 30 days
CountryAvg. ageAvg. budgetAvg. LOSAvg. ADR
South Korea27$8408$99
Inbound travel intent trends to Vietnam for the next 31 to 90 days
CountryAvg. ageAvg. budgetAvg. LOSAvg. ADR
South Korea46$9449$108
  • Date of Analysis: April 9, 2023
  • Data Collection Period: April 2, 2023 – April 9, 2023


Vietnam, known for its rich cultural heritage, vibrant cities, and breathtaking landscapes, has become a popular tourist destination in recent years. With the tourism industry continuing to grow, it is essential to examine the latest market insights and travel trends for Vietnam in the upcoming months. This article explores the data collected between April 2 and April 9, 2023, to provide an in-depth analysis of the future travel trends in Vietnam.

Section 1: Inbound Travel Intent Trends in the Next 30 Days

For the next 30 days, Vietnam is expected to welcome a younger demographic of travelers, with an average age of 26 to 27 years old across various countries. The highest average budgets are observed for tourists from the United States ($2,882), the United Kingdom ($2,670), and Germany ($2,843).

The average length of stay (LOS) ranges from 7 to 11 days, with travelers from the United Kingdom and the United States staying the longest at 11 days and those from China staying the shortest at 7 days. The average daily rate (ADR) is the highest for German tourists at $332, while the lowest ADR is seen for Indian tourists at $78.

Section 2: Inbound Travel Intent Trends in the Next 31 to 90 Days

In the following 31 to 90 days, Vietnam will experience a shift towards an older demographic, with an average age of 45 to 46 years old. The United States remains the country with the highest average budget at $3,259, followed by the United Kingdom at $3,056 and Germany at $3,184.

The average LOS in this period remains relatively stable, ranging between 7 and 11 days. The longest stays are still observed among travelers from the United States, while the shortest stays come from Chinese tourists. The ADR experiences an increase in this period, with the highest ADR reported for visitors from the United States at $302, and the lowest for those from India at $87.

Section 3: Changes and Differences between the Two Timeframes

Comparing the two timeframes, it is evident that there is a shift towards an older demographic for the 31 to 90-day period. This change may be attributed to factors such as seasonal travel preferences or work and family commitments.

The average budgets for most countries also show an increase in the 31 to 90-day period, indicating that travelers are willing to spend more on their vacations during this time. The LOS remains relatively stable between the two periods, with minor fluctuations. The ADR generally increases in the 31 to 90-day period, suggesting that travelers are opting for more luxurious accommodations or indulging in more expensive experiences.


Vietnam continues to be an attractive destination for tourists worldwide, offering a unique blend of history, culture, and natural beauty. The latest travel trends and market insights reveal a steady demand for this captivating destination, with a shift towards an older demographic and higher spending in the 31 to 90-day period. By understanding these trends, the Vietnamese tourism industry can better cater to the needs and preferences of visitors, ensuring an unforgettable experience for all.

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