|Past 7 days||Avg. age||Avg. budget||Avg. booking window|
|Week before||Avg. age||Avg. budget||Avg. booking window|
- Analysis Date: Apr 26, 2023
- Based on Data from: Apr 12, 2023 and Apr 26, 2023
The Maldives has always been a popular tourist destination among travelers from all around the world. In this article, we will discuss the recent inbound tourism trends to the Maldives and make a comparative study between the past week and the previous 7 days.
The data provided in the tables show the average age, budget, length of stay, and average daily rate of the travelers coming to the Maldives from various key markets. The first table represents the inbound travel intent trends for the next 30 days, and the second table represents the trends for the next 31 to 90 days. The data is based on the analysis done on Apr 26, 2023, and it covers the data from Apr 12, 2023, and Apr 26, 2023.
As per the data from the first table, the Australian market has shown a decrease in the average budget by 9%, which is a significant drop as compared to the previous 7 days. The average budget for Chinese, French, German, Indian, Italian, Japanese, Russian, Singaporean, South Korean, Spanish, and UAE markets have also shown a decrease ranging from 7% to 11%. The UK and US markets have also shown a decrease in the average budget by 9%.
However, the average booking window has remained consistent in most of the markets. The booking window is the duration between the booking date and the travel date. The booking window is an essential parameter as it reflects the traveler’s intention to travel.
In the second table, the average budget for all the markets has shown a decrease ranging from 7% to 11%, except for the Australian market, which has shown an increase of 4%. The average booking window has remained consistent in most of the markets, except for the South Korean market, which has shown a decrease of 75%.
The length of stay and the average daily rate (ADR) have remained consistent for most of the markets in both tables. The length of stay has remained consistent for all the markets except for the UK market, which has shown an increase of 1 day in the first table and the second table. The ADR has remained consistent for all the markets except for the US market, which has shown a decrease of 71% in the first table and a decrease of 9% in the second table.
The above data shows that the inbound travel intent trends to the Maldives have decreased in terms of the average budget for most of the markets. However, the length of stay and the ADR have remained consistent, which indicates that the Maldives is still a popular destination among travelers. The booking window has remained consistent for most of the markets, which indicates that the travelers are still interested in visiting the Maldives.
The comparative study between the past week and the previous 7 days shows that the average budget has decreased for most of the markets in both tables. The UK market has shown an increase in the length of stay, and the US market has shown a decrease in the ADR in the first table. The South Korean market has shown a significant decrease in the average booking window in the second table.
In conclusion, the Maldives needs to focus on marketing strategies to attract more travelers and boost the inbound tourism industry. The Maldives should focus on creating budget-friendly packages to attract budget travelers and offer more value for money. The Maldives should also focus on providing a unique experience to the travelers and highlighting the natural beauty of the Maldives.