| Inbound travel intent trends to Vietnam for the next 30 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 28 | $1,301 | 10 | $137 |
| China | 27 | $910 | 6 | $141 |
| France | 27 | $873 | 9 | $101 |
| Germany | 27 | $2,516 | 9 | $289 |
| India | 27 | $425 | 9 | $49 |
| Italy | 28 | $950 | 8 | $113 |
| Japan | 28 | $1,848 | 9 | $216 |
| Russia | 27 | $1,148 | 9 | $132 |
| Singapore | 28 | $1,418 | 9 | $153 |
| South Korea | 28 | $977 | 9 | $113 |
| Spain | 28 | $2,015 | 8 | $237 |
| UAE | 28 | $1,795 | 8 | $212 |
| UK | 27 | $2,394 | 11 | $218 |
| US | 27 | $2,472 | 12 | $212 |
| Inbound travel intent trends to Vietnam for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 36 | $1,341 | 10 | $139 |
| China | 36 | $943 | 6 | $147 |
| France | 36 | $926 | 9 | $109 |
| Germany | 36 | $2,628 | 9 | $306 |
| India | 36 | $448 | 8 | $54 |
| Italy | 36 | $980 | 9 | $112 |
| Japan | 35 | $1,888 | 8 | $224 |
| Russia | 36 | $1,175 | 9 | $136 |
| Singapore | 36 | $1,430 | 9 | $162 |
| South Korea | 37 | $1,018 | 9 | $116 |
| Spain | 36 | $2,106 | 8 | $252 |
| UAE | 35 | $1,857 | 9 | $216 |
| UK | 36 | $2,478 | 11 | $226 |
| US | 36 | $2,519 | 11 | $221 |
- Date of Analysis: April 29, 2023
- Data Collection Period: April 22, 2023 – April 29, 2023
Introduction
Vietnam, a destination filled with diverse landscapes, rich culture, and a storied history, has become increasingly popular among travelers from around the world. This article will provide insights into the travel trends and market outlook for Vietnam over the next 30 days and 31 to 90 days, drawing on data collected from April 22 to April 29, 2023.
Section 1: Inbound Travel Intent Trends in the Next 30 Days
During the next 30 days, the average age of travelers visiting Vietnam ranges between 27 and 28 years. Among the countries analyzed, German tourists have the highest average budget ($2,516), followed by those from the United States ($2,472) and the United Kingdom ($2,394).
The average length of stay (LOS) varies from 6 to 12 days, with British and American tourists staying the longest and Chinese visitors having the shortest stays. The average daily rate (ADR) is the highest for German tourists at $289, while the lowest ADR is reported for Indian visitors at $49.
Section 2: Inbound Travel Intent Trends in the Next 31 to 90 Days
In the 31 to 90-day period, the average age of travelers to Vietnam increases to 35 to 37 years. Germany continues to lead in terms of average budget ($2,628), followed by the United States at $2,519 and the United Kingdom at $2,478.
The average LOS ranges from 6 to 11 days, with British and American tourists staying the longest and Chinese visitors having the shortest stays. The ADR experiences a slight increase in this period, with the highest ADR reported for travelers from Germany at $306 and the lowest for Indian tourists at $54.
Section 3: Changes and Differences between the Two Timeframes
A comparison of the two periods reveals a slight increase in the average age of visitors in the 31 to 90-day period. The average budgets for most markets remain relatively stable, with minor fluctuations observed for some countries.
The LOS shows minor changes between the two periods, with most markets experiencing a stable or slightly shorter LOS in the 31 to 90-day period. The ADR generally increases during this time, suggesting that travelers may be opting for more expensive accommodations or experiences during their stay.
Conclusion
Vietnam’s diverse landscapes, cultural experiences, and affordability continue to attract travelers from various countries. By understanding the latest travel trends and market insights, Vietnam’s tourism industry can better cater to the needs and preferences of visitors, ensuring a memorable and enjoyable vacation experience.
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