| Inbound travel intent trends to Vietnam for the next 30 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 27 | $1,304 | 9 | $139 |
| China | 28 | $921 | 7 | $140 |
| France | 28 | $886 | 8 | $106 |
| Germany | 27 | $2,528 | 9 | $294 |
| India | 27 | $428 | 8 | $51 |
| Italy | 28 | $956 | 8 | $114 |
| Japan | 28 | $1,820 | 8 | $218 |
| Russia | 27 | $1,128 | 8 | $135 |
| Singapore | 28 | $1,406 | 9 | $159 |
| South Korea | 27 | $975 | 8 | $117 |
| Spain | 27 | $1,965 | 9 | $230 |
| UAE | 28 | $1,791 | 9 | $209 |
| UK | 28 | $2,383 | 11 | $215 |
| US | 27 | $2,446 | 11 | $215 |
| Inbound travel intent trends to Vietnam for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 36 | $1,380 | 10 | $145 |
| China | 36 | $949 | 7 | $146 |
| France | 37 | $938 | 9 | $110 |
| Germany | 36 | $2,599 | 9 | $303 |
| India | 34 | $436 | 8 | $52 |
| Italy | 36 | $985 | 8 | $119 |
| Japan | 36 | $1,905 | 9 | $224 |
| Russia | 37 | $1,184 | 8 | $140 |
| Singapore | 35 | $1,431 | 9 | $157 |
| South Korea | 36 | $1,025 | 9 | $117 |
| Spain | 37 | $2,079 | 8 | $249 |
| UAE | 36 | $1,852 | 9 | $216 |
| UK | 36 | $2,458 | 11 | $224 |
| US | 36 | $2,578 | 11 | $224 |
- Date of Analysis: May 20, 2023
- Analysis Period: May 13, 2023 to May 20, 2023
In this article, we will delve into the inbound travel intent trends to Vietnam for the next 30 days and the following 31 to 90 days. This analysis is based on the most recent data collected in the past seven days, providing valuable market insights and travel forecast for Vietnam.
Travel Intent Trends for the Next 30 Days
Looking ahead to the next 30 days, we observe interesting travel intent trends among different countries. The average age of travelers remains relatively consistent across markets, indicating a diverse range of visitors. The average budget varies, with Germany having the highest average budget of $2,528 and India having the lowest at $428. The length of stay (LOS) averages around 8 days, allowing tourists ample time to explore Vietnam’s captivating attractions. The average daily rate (ADR) ranges from $51 to $294, with Germany having the highest ADR.
Travel Intent Trends for the Following 31 to 90 Days
Shifting our focus to the following 31 to 90 days, we see similar patterns in travel intent trends to Vietnam. The average age of travelers remains consistent with the previous period, ensuring a diverse mix of visitors. The average budget shows slight variations, with Germany having the highest average budget of $2,599 and India having the lowest at $436. The length of stay (LOS) remains stable at around 8 to 9 days, providing ample time for travelers to immerse themselves in the rich cultural experiences Vietnam has to offer. The average daily rate (ADR) ranges from $110 to $303, with Germany once again having the highest ADR.
Comparison and Trends Analysis
Comparing the two periods, we can observe some notable changes and trends. Across both periods, the average age and length of stay remain consistent, indicating a stable target demographic and a preference for moderate-length vacations. However, there are slight fluctuations in average budgets and ADRs.
For the next 30 days, there is a slight decrease in average budgets compared to the following 31 to 90 days. This may suggest that travelers in the near future are slightly more budget-conscious. Additionally, there is some variation in ADRs, with Germany experiencing higher rates for the next 30 days.
Looking ahead to the following 31 to 90 days, there is a slight increase in average budgets and ADRs. This indicates a potential willingness among travelers to spend more during this period, possibly due to seasonal factors or increased market confidence.
Conclusion and Stay Updated
Based on the inbound travel intent data, Vietnam continues to attract visitors from various markets, offering a wealth of cultural experiences and natural beauty. To leverage these travel trends and make informed marketing decisions, it is crucial for hotels and resorts in Vietnam to stay updated with the latest market insights.
For data-driven Vietnam hotel marketing tips and to stay informed about the evolving market dynamics, we encourage you to follow our market updates on LinkedIn or subscribe to our weekly email updates sent out every Monday. By staying informed and adapting strategies accordingly, businesses in Vietnam can effectively cater to the changing needs and preferences of travelers, ensuring a thriving and successful tourism industry in this captivating destination.