| Inbound travel intent trends to Vietnam for the next 30 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 27 | $1,496 | 9 | $160 |
| China | 27 | $1,182 | 7 | $170 |
| France | 27 | $1,090 | 8 | $129 |
| Germany | 27 | $2,843 | 9 | $332 |
| India | 26 | $664 | 9 | $78 |
| Italy | 26 | $1,247 | 9 | $141 |
| Japan | 26 | $1,476 | 8 | $175 |
| Russia | 27 | $1,301 | 8 | $154 |
| Singapore | 26 | $1,270 | 9 | $141 |
| South Korea | 27 | $840 | 8 | $99 |
| Spain | 26 | $1,660 | 8 | $197 |
| UAE | 26 | $1,570 | 9 | $180 |
| UK | 27 | $2,670 | 11 | $252 |
| US | 26 | $2,882 | 11 | $261 |
| Inbound travel intent trends to Vietnam for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 46 | $1,680 | 9 | $182 |
| China | 46 | $1,280 | 7 | $184 |
| France | 46 | $1,171 | 8 | $138 |
| Germany | 46 | $3,184 | 9 | $358 |
| India | 46 | $747 | 9 | $87 |
| Italy | 46 | $1,424 | 9 | $164 |
| Japan | 46 | $1,637 | 8 | $193 |
| Russia | 46 | $1,470 | 9 | $173 |
| Singapore | 46 | $1,438 | 9 | $162 |
| South Korea | 46 | $944 | 9 | $108 |
| Spain | 46 | $1,888 | 8 | $229 |
| UAE | 45 | $1,755 | 9 | $200 |
| UK | 45 | $3,056 | 10 | $296 |
| US | 46 | $3,259 | 11 | $302 |
Date of analysis: April 2, 2023 Data collection period: March 26, 2023 – April 2, 2023
Introduction
Vietnam, known for its rich culture, history, and diverse landscapes, has become an increasingly popular travel destination in recent years. This article provides a comparative analysis of future travel trends and market insights for Vietnam tourism, focusing on the differences between inbound travel intent for the next 30 days and the subsequent 31 to 90 days. The data is based on information collected from March 26, 2023, to April 2, 2023, and serves as an invaluable resource for industry stakeholders and potential travelers.
Section 1: Inbound Travel Intent Trends for the Next 30 Days
Over the next 30 days, Vietnam is expected to receive visitors with an average age of 26-27 years. The data reveals a wide range of average budgets and average daily rates (ADRs) among travelers from different countries.
The United States leads in terms of average budget, with $2,882, followed by the United Kingdom with $2,670, and Germany with $2,843. The average length of stay (LOS) ranges from 7 to 11 days, with tourists from the UK and the US showing the longest LOS of 11 days.
The highest ADRs during this period are expected from tourists from the United States ($261), the United Kingdom ($252), and Spain ($197). On the other hand, travelers from India, South Korea, and France are projected to have lower ADRs of $78, $99, and $129, respectively.
Section 2: Inbound Travel Intent Trends for the Next 31 to 90 Days
The subsequent 31 to 90 days will see a change in the demographic profile of travelers to Vietnam, with the average age increasing to 45-46 years. This suggests a preference for more mature and experienced travelers during this period. Along with this shift, there is a general increase in average budgets and ADRs across all countries.
The United States continues to lead in terms of average budget with $3,259, followed by the United Kingdom with $3,056, and Germany with $3,184. The average LOS remains relatively consistent, with most tourists planning to stay between 7 to 11 days.
The highest ADRs during this period are expected from tourists from the United States ($302), the United Kingdom ($296), and Germany ($358). Budget-conscious travelers from India, South Korea, and France continue to display lower ADRs at $87, $108, and $138, respectively.
Comparative Analysis
The key differences between the two periods lie primarily in the demographic profile of travelers, with younger tourists dominating the next 30 days and more mature travelers in the subsequent 31 to 90 days. Additionally, there is a general increase in average budgets and ADRs for the latter period, indicating a potential preference for more upscale travel experiences among mature travelers.
Conclusion
The analysis of future travel trends and market insights for Vietnam tourism highlights the changing preferences and expectations of inbound tourists in the coming months. By understanding the differences between the two periods, industry stakeholders can effectively cater to the diverse needs and preferences of travelers visiting Vietnam. This information will enable tourism businesses to tailor their offerings and marketing strategies to attract and retain customers, ensuring the continued growth and success of Vietnam’s tourism industry.