GuestRadar is a hotel market intelligence tool that utilizes a unique approach to gather real-time data on people searching for hotels and resorts in select destinations.
Data from 20+ sources
GuestRadar features an intuitive and user-friendly interface that conceals a powerful data collection and analysis engine. This engine gathers real-time information from over 20 major data sources, such as online travel agencies (OTAs), website booking engine providers, search engines, and is directly integrated with Google’s travel planning and booking tools.
Targeted micro-surveys
Our system administers microsurveys to travel planners, allowing us to acquire additional details about their travel intentions. The collected data is then cross-referenced and blended together, enabling us to present comprehensive, multi-dimensional data accessible through our dashboards.
Data quality control
To ensure the quality and accuracy of the information presented, GuestRadar is equipped with advanced spam detection and pattern recognition features. These capabilities enable the system to filter out low-quality survey responses, or potentially inaccurate data from our data partners, ensuring that hotel management teams receive reliable and valuable insights.
Hotel management teams can utilize GuestRadar’s travel intent data to gain valuable insights into customer preferences and behaviors. This information allows them to make informed decisions and tailor their marketing strategies to better cater to their guests’ needs.