| Inbound travel intent trends to Indonesia for the next 30 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 27 | $1,433 | 9 | $157 |
| China | 27 | $1,088 | 7 | $160 |
| France | 26 | $1,045 | 9 | $122 |
| Germany | 26 | $2,752 | 9 | $322 |
| India | 26 | $643 | 8 | $77 |
| Italy | 26 | $1,196 | 8 | $143 |
| Japan | 26 | $1,475 | 9 | $172 |
| Russia | 27 | $1,240 | 8 | $148 |
| Singapore | 26 | $1,227 | 9 | $136 |
| South Korea | 27 | $803 | 9 | $93 |
| Spain | 27 | $1,562 | 8 | $185 |
| UAE | 27 | $1,511 | 8 | $180 |
| UK | 26 | $2,571 | 10 | $250 |
| US | 27 | $2,688 | 11 | $240 |
| Inbound travel intent trends to Indonesia for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 45 | $1,573 | 9 | $170 |
| China | 46 | $1,183 | 7 | $173 |
| France | 47 | $1,211 | 8 | $144 |
| Germany | 45 | $3,034 | 8 | $359 |
| India | 47 | $671 | 8 | $80 |
| Italy | 46 | $1,239 | 9 | $144 |
| Japan | 46 | $1,617 | 9 | $189 |
| Russia | 45 | $1,373 | 9 | $158 |
| Singapore | 46 | $1,333 | 9 | $149 |
| South Korea | 46 | $896 | 9 | $105 |
| Spain | 45 | $1,671 | 8 | $198 |
| UAE | 45 | $1,659 | 8 | $195 |
| UK | 46 | $2,896 | 11 | $275 |
| US | 46 | $2,974 | 11 | $266 |
Date of analysis: April 2, 2023 Data collection period: March 26, 2023 – April 2, 2023
Introduction
Indonesia, a diverse and captivating Southeast Asian destination, is renowned for its rich culture, natural beauty, and warm hospitality. This article presents a comparative analysis of the future travel trends and market insights for Indonesia tourism, focusing on the differences between the inbound travel intent for the next 30 days and the subsequent 31 to 90 days. The data is based on information collected from March 26, 2023, to April 2, 2023, and offers valuable insights for industry stakeholders and potential travelers.
Section 1: Inbound Travel Intent Trends for the Next 30 Days
In the next 30 days, Indonesia is expected to welcome tourists from various countries with an average age of 26-27 years. The data reveals a wide range of average budgets and average daily rates (ADRs) among travelers from different countries.
Germany leads in terms of average budget, with $2,752, followed by the United States with $2,688, and the United Kingdom with $2,571. The average length of stay (LOS) ranges from 7 to 11 days, with tourists from the UK and the US showing the longest LOS of 10 and 11 days, respectively.
The highest ADRs during this period are expected from tourists from Germany ($322), the United States ($240), and the United Kingdom ($250). On the other hand, travelers from India, South Korea, and France are projected to have lower ADRs of $77, $93, and $122, respectively.
Section 2: Inbound Travel Intent Trends for the Next 31 to 90 Days
The subsequent 31 to 90 days will see a shift in the demographic profile of travelers to Indonesia, with the average age increasing to 45-47 years. This suggests a preference for more mature and experienced travelers during this period. Along with this shift, there is a general increase in average budgets and ADRs across all countries.
Germany continues to lead in terms of average budget with $3,034, followed by the United States with $2,974, and the United Kingdom with $2,896. The average LOS remains relatively consistent, with most tourists planning to stay between 7 to 11 days.
The highest ADRs during this period are expected from tourists from Germany ($359), the United States ($266), and the United Kingdom ($275). Budget-conscious travelers from India, South Korea, and France continue to display lower ADRs at $80, $105, and $144, respectively.
Comparative Analysis
The key differences between the two periods lie primarily in the demographic profile of travelers, with younger tourists dominating the next 30 days and more mature travelers in the subsequent 31 to 90 days. Additionally, there is a general increase in average budgets and ADRs for the latter period, indicating a potential preference for more luxurious travel experiences among mature travelers.
Conclusion
The analysis of future travel trends and market insights for Indonesia tourism highlights the changing preferences and expectations of inbound tourists in the coming months. By understanding the differences between the two periods, industry stakeholders can effectively cater to the diverse needs and preferences of travelers visiting Indonesia. This information will enable tourism businesses to tailor their offerings and marketing strategies to attract and retain customers, ensuring the continued growth and success of Indonesia’s tourism industry.