Analysis dates: March 25, 2023 – April 8, 2023
| Market (past 7 days) | Avg. age | Avg. budget | Avg. booking window |
| Australia | 41 | $1,408 | 89 |
| China | 41 | $989 | 93 |
| France | 40 | $957 | 96 |
| Germany | 40 | $2,743 | 88 |
| India | 40 | $469 | 89 |
| Italy | 41 | $1,039 | 96 |
| Japan | 40 | $1,970 | 89 |
| Russia | 40 | $1,213 | 93 |
| Singapore | 39 | $1,520 | 83 |
| South Korea | 41 | $1,067 | 97 |
| Spain | 40 | $2,202 | 92 |
| UAE | 40 | $1,927 | 85 |
| UK | 40 | $2,610 | 89 |
| US | 40 | $2,673 | 91 |
| Grand Total | 40 | $1,645 | 91 |
| Market (previous 7 days) | Avg. age | Avg. budget | Avg. booking window |
| Australia | 35 | $1,919 | 56 |
| China | 35 | $1,694 | 63 |
| France | 34 | $1,467 | 63 |
| Germany | 36 | $3,663 | 72 |
| India | 35 | $1,098 | 66 |
| Italy | 35 | $1,914 | 62 |
| Japan | 35 | $986 | 63 |
| Russia | 35 | $1,698 | 65 |
| Singapore | 35 | $1,113 | 59 |
| South Korea | 36 | $616 | 68 |
| Spain | 35 | $1,178 | 60 |
| UAE | 35 | $1,224 | 63 |
| UK | 36 | $3,434 | 67 |
| US | 36 | $3,856 | 70 |
| Grand Total | 35 | $1,829 | 64 |
The inbound market trends to Vietnam have shown interesting changes in the past week compared to the past seven days. The average hotel budget has decreased in most markets, with some markets showing significant drops. The booking window has also decreased in most markets, indicating a shift towards last-minute travel bookings.
The decrease in the average hotel budget could be attributed to various reasons, such as economic uncertainty, changing travel patterns, or the availability of affordable accommodation options. However, it is important for the Vietnam tourism industry to maintain its appeal to luxury travelers while also offering affordable options to attract a wider range of visitors.
The decrease in the booking window could be attributed to the increasing popularity of last-minute travel bookings and the availability of real-time information and deals online. Travelers are increasingly using technology to plan their trips and are taking advantage of last-minute deals to save money.
Market Insights: Australia
Travelers from Australia have reduced their hotel budget and booking window in the past week compared to the past seven days. This could be due to the economic uncertainty in the country or changing travel patterns.
However, the average hotel budget from travelers from Australia is still higher than the overall Grand Total average hotel budget. This indicates that Vietnam remains a popular luxury destination for Australian travelers, and they are willing to pay a premium for the experience.
It is crucial for the Vietnam tourism industry to maintain its appeal to luxury travelers from Australia and continue to offer high-end accommodation options and luxury experiences to attract more visitors from this market.
Market Insights: China
Travelers from China have significantly reduced their hotel budget and booking window in the past week compared to the past seven days. This could be due to the economic uncertainty in the country, changing travel patterns, or the availability of affordable accommodation options.
The decrease in the average hotel budget from travelers from China is a concern for the Vietnam tourism industry, as China is one of the largest source markets for Vietnam. The industry must adapt to these changing preferences and offer more affordable accommodation options to attract more visitors from this market.
Market Insights: France
Travelers from France have reduced their hotel budget and booking window in the past week compared to the past seven days. This could be due to the economic uncertainty in the country, changing travel patterns, or the availability of affordable accommodation options.
The decrease in the average hotel budget from travelers from France is not surprising, as France has been experiencing economic challenges in recent years. However, the decrease in the booking window is a positive trend for the Vietnam tourism industry, as it indicates that travelers are increasingly taking advantage of last-minute deals and promotions.
Market Insights: Germany
Travelers from Germany have significantly reduced their hotel budget and booking window in the past week compared to the past seven days. This could be due to the economic uncertainty in the country, changing travel patterns, or the availability of affordable accommodation options.
The decrease in the average hotel budget from travelers from Germany is a concern for the Vietnam tourism industry, as Germany is one of the largest source markets for Vietnam. The industry must adapt to these changing preferences and offer more affordable accommodation options to attract more visitors from this market.
Market Insights: India
Travelers from India have reduced their hotel budget and booking window in the past week compared to the past seven days. This could be due to the economic uncertainty in the country, changing travel patterns, or the availability of affordable accommodation options.
The decrease in the average hotel budget from travelers from India is not surprising, as India is known for being a budget-conscious market. However, the decrease in the booking window is a positive trend for the Vietnam tourism industry, as it indicates that travelers are increasingly taking advantage of last-minute deals and promotions.
Market Insights: Italy
Travelers from Italy have significantly reduced their hotel budget in the past week compared to the past seven days. This could be due to the economic uncertainty in the country, changing travel patterns, or the availability of affordable accommodation options.
The decrease in the average hotel budget from travelers from Italy is a concern for the Vietnam tourism industry, as Italy is a valuable source market for luxury travel. The industry must adapt to these changing preferences and offer more affordable accommodation options without compromising on quality to attract more visitors from this market.
However, the decrease in the booking window is a positive trend for the Vietnam tourism industry, as it indicates that travelers are increasingly taking advantage of last-minute deals and promotions.
Market Insights: Japan
Travelers from Japan have shown interesting changes in their inbound tourism trends in the past week compared to the past seven days. While the average hotel budget has increased, the booking window has decreased, indicating a shift towards last-minute travel bookings.
The increase in the average hotel budget from travelers from Japan is a positive trend for the Vietnam tourism industry, as Japan is a valuable source market for luxury travel. The industry must continue to offer high-end accommodation options and luxury experiences to maintain its appeal to Japanese travelers.
The decrease in the booking window could be attributed to the increasing popularity of last-minute travel bookings and the availability of real-time information and deals online. The Vietnam tourism industry must adapt to these changing travel patterns and offer last-minute deals and promotions to attract more travelers from Japan.
Market Insights: Russia
Travelers from Russia have reduced their hotel budget and booking window in the past week compared to the past seven days. This could be due to the economic uncertainty in the country, changing travel patterns, or the availability of affordable accommodation options.
The decrease in the average hotel budget from travelers from Russia is not surprising, as Russia is known for being a budget-conscious market. However, the industry must adapt to these changing preferences and offer more affordable accommodation options without compromising on quality to attract more visitors from this market.
The decrease in the booking window is a positive trend for the Vietnam tourism industry, as it indicates that travelers are increasingly taking advantage of last-minute deals and promotions. The industry must continue to offer last-minute deals and promotions to attract more travelers from Russia.
Market Insights: Singapore
Travelers from Singapore have shown interesting changes in their inbound tourism trends in the past week compared to the past seven days. While the average hotel budget has decreased, the booking window has increased, indicating a shift towards longer-term travel planning.
The decrease in the average hotel budget from travelers from Singapore is not surprising, as Singapore is known for being a budget-conscious market. However, the industry must adapt to these changing preferences and offer more affordable accommodation options without compromising on quality to attract more visitors from this market.
The increase in the booking window is a positive trend for the Vietnam tourism industry, as it indicates that travelers are increasingly planning their trips in advance. The industry must continue to offer long-term deals and promotions to attract more travelers from Singapore.