| Inbound travel intent trends to Vietnam for the next 30 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 28 | $1,310 | 10 | $138 |
| China | 28 | $913 | 6 | $143 |
| France | 27 | $893 | 8 | $105 |
| Germany | 27 | $2,534 | 9 | $295 |
| India | 27 | $424 | 8 | $50 |
| Italy | 28 | $947 | 8 | $112 |
| Japan | 28 | $1,836 | 8 | $218 |
| Russia | 27 | $1,145 | 9 | $133 |
| Singapore | 28 | $1,422 | 9 | $155 |
| South Korea | 28 | $973 | 8 | $115 |
| Spain | 28 | $1,965 | 8 | $232 |
| UAE | 28 | $1,788 | 8 | $218 |
| UK | 28 | $2,437 | 11 | $223 |
| US | 27 | $2,419 | 12 | $205 |
| Inbound travel intent trends to Vietnam for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 37 | $1,347 | 10 | $139 |
| China | 37 | $945 | 6 | $147 |
| France | 36 | $935 | 8 | $111 |
| Germany | 36 | $2,643 | 9 | $308 |
| India | 36 | $447 | 8 | $53 |
| Italy | 37 | $976 | 9 | $112 |
| Japan | 36 | $1,936 | 9 | $226 |
| Russia | 36 | $1,157 | 9 | $133 |
| Singapore | 36 | $1,443 | 9 | $166 |
| South Korea | 36 | $1,029 | 9 | $116 |
| Spain | 36 | $2,090 | 8 | $253 |
| UAE | 35 | $1,834 | 9 | $212 |
| UK | 35 | $2,450 | 11 | $228 |
| US | 35 | $2,515 | 11 | $220 |
Date of Analysis: May 6, 2023
Introduction
Vietnam, a country known for its stunning landscapes, rich culture, and history, has become an increasingly popular tourist destination in recent years. This article offers an in-depth analysis of the travel trends and market insights for the next 30 and 31-90 days in Vietnam, focusing on the differences between the two periods. The analysis is based on data collected between April 29 and May 6, 2023. To stay updated on the latest travel trends in Vietnam, follow our market insights on LinkedIn or subscribe to our weekly email updates sent out every Monday.
Section 1: Vietnam Travel Forecast for the Next 30 Days
For the next 30 days, the average age of inbound travelers to Vietnam is predominantly between 27 and 28 years old. Visitors from Germany have the highest average budget at $2,534, followed by travelers from the UK at $2,437 and the US at $2,419. The longest average length of stay (LOS) is from travelers originating from the UK, staying for an average of 11 days. The highest average daily rate (ADR) for accommodations is from the German market, at $295.
Section 2: Vietnam Travel Trends for the Next 31-90 Days
Looking ahead to the next 31-90 days, there is a noticeable shift in the average age of inbound travelers, increasing to 35-37 years old. The average budget also sees a general increase across all markets, with the German market maintaining the highest budget at $2,643. The average LOS remains relatively consistent, with the UK market still boasting the longest stay at 11 days. Accommodation ADRs see a modest increase, with the German market leading at $308.
Section 3: Comparative Analysis of the Two Periods
Comparing the travel trends for the next 30 days and the subsequent 31-90 days reveals several key differences. There is a noticeable increase in the average age of travelers to Vietnam, with a shift towards an older demographic. This could indicate a change in the types of experiences and activities sought after by these tourists.
The average budget and ADRs also increase across all markets, indicating a potential rise in demand for higher-end accommodations and experiences during the 31-90 day period. It is essential for local businesses and the tourism industry to adapt and cater to this changing demographic and their preferences.
In both periods, the German, UK, and US markets stand out with the highest budgets and longest LOS, respectively. This trend highlights the importance of these markets for the Vietnam tourism industry, and businesses should focus on catering to their preferences and expectations.
Conclusion
The future travel trends in Vietnam show a shift in demographics, preferences, and spending patterns for the next 30 and 31-90 day periods. Understanding these market insights and tourism trends is crucial for local businesses and the tourism industry to adapt and thrive in the ever-changing travel landscape. For the latest updates on Vietnam travel trends, be sure to follow our market insights on LinkedIn or subscribe to our weekly email updates sent out every Monday.