Date of Analysis: Jun 25, 2023
Data Collection Period: Jun 18 - Jun 25, 2023
Vietnam, known for its breathtaking landscapes, vibrant culture, and rich history, is poised to attract a significant number of international travelers in the coming months. By examining the inbound travel intent trends for the next 30 days and the following 31 to 90 days, hotel managers in Vietnam can gain valuable insights to inform their marketing strategies and cater to the evolving needs of visitors. Let’s delve into the key trends shaping the inbound travel landscape.
Inbound Travel Intent Trends for the Next 30 Days
The table below highlights the average age, average budget, average length of stay (LOS), and average daily rate (ADR) of travelers from different countries visiting Vietnam in the next 30 days.
| Country | Avg. Age | Avg. Budget | Avg. LOS | Avg. ADR |
|---|---|---|---|---|
| Australia | 28 | $1,301 | 10 | $134 |
| China | 27 | $910 | 7 | $140 |
| France | 28 | $894 | 8 | $108 |
| Germany | 27 | $2,536 | 8 | $304 |
| India | 27 | $429 | 9 | $50 |
| Italy | 28 | $958 | 9 | $109 |
| Japan | 27 | $1,779 | 8 | $211 |
| Russia | 28 | $1,125 | 9 | $131 |
| Singapore | 28 | $1,409 | 9 | $158 |
| South Korea | 27 | $984 | 9 | $115 |
| Spain | 27 | $2,008 | 9 | $235 |
| UAE | 28 | $1,797 | 9 | $210 |
| UK | 28 | $2,379 | 11 | $217 |
| US | 28 | $2,428 | 11 | $216 |
The data for the next 30 days reveals some interesting insights. While the average age of travelers from different countries remains relatively consistent, there are notable variations in budget, length of stay (LOS), and average daily rate (ADR).
German travelers, for example, have the highest average budget of $2,536, indicating a higher propensity to spend on accommodations, dining, and experiences. This presents an opportunity for hotel managers to target this market segment with upscale offerings and personalized services.
On the other hand, Indian travelers have the lowest average budget of $429. Hotel managers can tailor their marketing strategies to provide budget-friendly options and value-added services to attract this price-sensitive segment.
In terms of length of stay, UK and US travelers have an average LOS of 11 days, suggesting a desire for longer vacations in Vietnam. Hotel managers can develop extended stay packages or loyalty programs to cater to these travelers and encourage repeat visits.
Inbound Travel Intent Trends for the Next 31 to 90 Days
The following table presents the average age, average budget, average length of stay (LOS), and average daily rate (ADR) of visitors from different countries who plan to visit Vietnam in the next 31 to 90 days.
| Country | Avg. Age | Avg. Budget | Avg. LOS | Avg. ADR |
|---|---|---|---|---|
| Australia | 35 | $1,356 | 10 | $141 |
| China | 36 | $945 | 7 | $142 |
| France | 36 | $909 | 9 | $106 |
| Germany | 36 | $2,651 | 9 | $309 |
| India | 36 | $431 | 8 | $51 |
| Italy | 36 | $988 | 8 | $117 |
| Japan | 36 | $1,883 | 8 | $224 |
| Russia | 36 | $1,179 | 9 | $136 |
| Singapore | 36 | $1,445 | 9 | $158 |
| South Korea | 36 | $1,043 | 9 | $123 |
| Spain | 36 | $2,077 | 9 | $243 |
| UAE | 35 | $1,851 | 8 | $222 |
| UK | 36 | $2,486 | 11 | $224 |
| US | 36 | $2,583 | 12 | $222 |
Looking at the data for the next 31 to 90 days, we observe some variations compared to the previous 30-day period. The average age of travelers remains consistent, indicating a relatively stable demographic trend.
One noteworthy change is the increase in average budgets for travelers from Germany and Spain. German travelers, with an average budget of $2,651, demonstrate a willingness to spend more during their visit. Similarly, Spanish travelers have an average budget of $2,077, suggesting a lucrative market for hotel managers to target with premium offerings and personalized experiences.
Additionally, there is a slight increase in the average length of stay for US travelers from 11 days to 12 days. Hotel managers can leverage this trend by providing enticing itineraries, exclusive deals, and value-added services to attract these visitors for an extended period.
Conclusion: Strategic Insights for Hotel Managers
To capitalize on the inbound travel intent trends and maximize revenue, hotel managers in Vietnam should consider the following strategies:
- Segmented Marketing: Tailor marketing campaigns and promotional offers to cater to the specific preferences and budgets of different nationalities, such as promoting luxury experiences to German and Spanish travelers or affordable packages to Indian visitors.
- Customized Packages: Create packages that align with the varying lengths of stay identified in the data. Offer options for extended stays to attract UK and US travelers who prefer longer vacations.
- Competitive Pricing: Continuously monitor the average daily rates and budgets of visitors from different countries to ensure competitive pricing. Adjust rates based on demand and market conditions to attract budget-conscious travelers while maximizing revenue during peak periods.
- Enhanced Guest Experiences: Personalize guest experiences by providing recommendations, amenities, and services tailored to the interests and preferences of specific nationalities. Create partnerships with local tour operators and businesses to offer unique cultural experiences.
By staying proactive, monitoring market trends, and leveraging these strategic insights, hotel managers in Vietnam can position their properties as preferred choices for travelers, increase occupancy rates, and capture a larger share of the growing tourism market.
For more data-driven Vietnam hotel marketing tips, follow all market updates on LinkedIn, or subscribe to our weekly email updates sent out every Monday.