Date of Analysis: August 26, 2023
Based on Data Collected: August 19 – August 26, 2023
As the world’s horizons expand, so do the desires of travelers seeking to experience new cultures and vistas. Vietnam, with its rich history and diverse landscapes, remains a magnetic destination. In this analysis, conducted between August 19 and August 26, 2023, we unveil the inbound travel intent trends for the next 30 days and the subsequent 31 to 90 days, offering insights into the evolving travel landscape.
Peering into the Next 30 Days
The allure of Vietnam is poised to captivate travelers over the next 30 days. With an average age of 27, these adventurers come prepared to explore the country’s multifaceted offerings. Among them, the Australian market stands out with an average age of 27 and an average budget of $1,287. In contrast, the Chinese market, with a similar age profile, arrives with an average budget of $904, setting the stage for an intriguing comparison.
Insights into the Subsequent 31 to 90 Days
As we extend our gaze to the subsequent 31 to 90 days, Vietnam’s magnetic pull remains evident. The French market, boasting an average age of 36, emerges with an average budget of $915, while the Japanese market, within the same age range, showcases sustained interest with an average budget of $1,854.
Unveiling Travel Trends
These numbers aren’t just data points; they narrate stories of dreams fulfilled and horizons expanded. The shifting budgets reflect the diversity of experiences Vietnam offers – from immersive cultural explorations to enchanting natural escapes.
Sculpting the Future
In this dynamic landscape, adaptation is key. Businesses that tailor their offerings to these evolving trends ensure that Vietnam remains a destination of choice for an array of travelers. It’s a reminder that Vietnam isn’t just a place; it’s a tapestry of experiences catering to myriad aspirations.
Market Insights – Travel Intent Trends to Vietnam (Next 30 Days)
| Country | Avg. Age | Avg. Budget | Avg. LOS | Avg. ADR |
|---|---|---|---|---|
| Australia | 27 | $1,287 | 9 | $136 |
| China | 27 | $904 | 6 | $141 |
| France | 27 | $882 | 8 | $106 |
| Germany | 27 | $2,491 | 8 | $294 |
| India | 27 | $419 | 8 | $50 |
| Italy | 28 | $940 | 9 | $110 |
| Japan | 28 | $1,779 | 9 | $202 |
| Russia | 28 | $1,134 | 9 | $131 |
| Singapore | 28 | $1,423 | 9 | $156 |
| S. Korea | 28 | $995 | 9 | $115 |
| Spain | 27 | $2,008 | 8 | $242 |
| UAE | 27 | $1,782 | 8 | $212 |
| UK | 28 | $2,383 | 11 | $215 |
| US | 27 | $2,431 | 11 | $212 |
Market Insights – Travel Intent Trends to Vietnam (31 to 90 Days)
| Country | Avg. Age | Avg. Budget | Avg. LOS | Avg. ADR |
|---|---|---|---|---|
| Australia | 35 | $1,345 | 9 | $144 |
| China | 36 | $961 | 6 | $149 |
| France | 36 | $915 | 9 | $107 |
| Germany | 37 | $2,586 | 9 | $297 |
| India | 36 | $436 | 8 | $52 |
| Italy | 37 | $1,005 | 8 | $120 |
| Japan | 35 | $1,854 | 8 | $218 |
| Russia | 36 | $1,171 | 8 | $140 |
| Singapore | 36 | $1,441 | 9 | $162 |
| S. Korea | 36 | $1,004 | 9 | $115 |
| Spain | 36 | $2,087 | 8 | $247 |
| UAE | 37 | $1,857 | 9 | $215 |
| UK | 36 | $2,453 | 11 | $220 |
| US | 37 | $2,564 | 12 | $221 |
As the currents of travel carry us forward, these trends provide a compass to navigate the evolving landscape. Businesses that embrace these insights will find themselves poised to offer enriching experiences to explorers from around the world. For those seeking strategies grounded in data, a trove of hotel marketing tips awaits discovery, and staying informed about market dynamics is just a click away.