Cam Ranh is a beach destination in Vietnam that has seen a surge in popularity among travelers in recent years. With its stunning beaches and rich cultural heritage, it is easy to see why. But who exactly are the typical guests that visit Cam Ranh, and what motivates them to travel there? In this article, we will explore the key characteristics of Cam Ranh’s guests and their travel preferences.
Age Group of Travelers
The majority of travelers who visit Cam Ranh are below 35 years of age, with the typical age range being between 24 and 35. This age group makes up about 68% of the total visitors, indicating that Cam Ranh is a popular destination among young adults who are looking for a fun and exciting travel experience.
Purpose of Travel to Cam Ranh
The majority of travelers, around 68%, come to Cam Ranh for vacation. Other common reasons for travel include business (17%), honeymoon (5%), and other purposes (10%). This suggests that Cam Ranh is primarily a leisure destination, but also attracts some business travelers and honeymooners.
Type of Travelers
When it comes to the type of travelers who visit Cam Ranh, the majority arrive as a couple (44%), followed by family (28%), solo travelers (14%), and groups of friends (12.7%). This indicates that Cam Ranh is a popular destination for couples and families, but also attracts solo travelers and groups of friends.
When it comes to booking their travel, most travelers (over 35%) prefer to book through travel agents, followed by online travel agencies (OTAs) at 29%, direct booking at 22%, and other means at 12%. It is worth noting that solo travelers are the most likely to book via other means.
Direct Booking Guests
The vast majority of direct booking guests are below 37 years of age, with couples and families being the most common type of traveler. These guests are likely to have discovered Cam Ranh through social media platforms such as Instagram and TikTok, as well as through recommendations from friends and family. Online search and OTA search are also common sources of travel inspiration.
For travelers who book their travel online, inspiration also comes primarily from social media platforms, mainly Instagram, TikTok, and recommendations from friends and family. Online search and OTA search are also popular sources of inspiration.
Travel Agent Bookings
For those who book through travel agents, the most common ways of discovering Cam Ranh are through travel agent recommendations and online research, such as review sites and looking up information in Google.
ADR by Country
When it comes to the average daily rate (ADR) of hotels in Cam Ranh, there is a significant variation among different countries. The highest ADR customers are from Germany, Japan, Spain, US, UAE and UK – all above $200. The lowest ADR countries are South Korea, France, Italy, and India, with an average ADR of only $56. On average, travel agent customers have the highest ADR ($184), versus the average of $171 on other channels.
In conclusion, Cam Ranh is a popular destination for young adults, primarily couples and families, who are looking for a leisurely travel experience. Travelers are likely to book through travel agents or online, and often discover Cam Ranh through social media platforms and recommendations from friends and family. The ADR of hotels in Cam Ranh varies significantly among different countries, with travel agent customers having the highest ADR.