| Inbound travel intent trends to Vietnam for the next 30 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 28 | $1,305 | 10 | $136 |
| China | 28 | $923 | 7 | $141 |
| France | 27 | $902 | 8 | $110 |
| Germany | 27 | $2,540 | 8 | $300 |
| India | 27 | $427 | 8 | $50 |
| Italy | 28 | $956 | 8 | $113 |
| Japan | 28 | $1,831 | 8 | $221 |
| Russia | 27 | $1,135 | 8 | $135 |
| Singapore | 28 | $1,430 | 9 | $160 |
| South Korea | 27 | $976 | 8 | $119 |
| Spain | 27 | $1,976 | 9 | $229 |
| UAE | 28 | $1,783 | 8 | $220 |
| UK | 27 | $2,428 | 11 | $221 |
| US | 27 | $2,434 | 12 | $211 |
| Inbound travel intent trends to Vietnam for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 36 | $1,378 | 10 | $141 |
| China | 36 | $947 | 6 | $147 |
| France | 37 | $949 | 9 | $111 |
| Germany | 36 | $2,630 | 9 | $305 |
| India | 35 | $438 | 8 | $52 |
| Italy | 36 | $979 | 8 | $115 |
| Japan | 37 | $1,934 | 9 | $224 |
| Russia | 36 | $1,167 | 8 | $138 |
| Singapore | 35 | $1,446 | 9 | $163 |
| South Korea | 36 | $1,020 | 9 | $116 |
| Spain | 36 | $2,081 | 8 | $246 |
| UAE | 37 | $1,841 | 9 | $215 |
| UK | 36 | $2,461 | 11 | $226 |
| US | 36 | $2,537 | 11 | $221 |
- Date of Analysis: May 13, 2023
- Analysis Period: May 6, 2023 to May 13, 2023
In this article, we will explore the future travel trends to Vietnam based on the inbound travel intent data collected in the past seven days. This analysis provides valuable insights into the changes in traveler behavior, budget, length of stay (LOS), and average daily rate (ADR) for the next 30 days and the following 31 to 90 days.
Travel Intent Trends for the Next 30 Days
Looking ahead to the next 30 days, we can observe some interesting trends in the inbound travel intent to Vietnam. The average age of travelers remains consistent across markets, indicating a diverse range of visitors. The average budget varies, with Germany having the highest average budget of $2,540, and India having the lowest at $427. The length of stay (LOS) averages around 8 to 9 days, providing ample time for travelers to explore the rich culture and natural beauty of Vietnam. The average daily rate (ADR) ranges from $50 to $300, with Germany having the highest ADR.
Travel Intent Trends for the Following 31 to 90 Days
Looking further ahead, from 31 to 90 days, we observe a similar pattern in travel intent trends to Vietnam. The average age of travelers remains consistent with the previous period, ensuring a mix of experienced and younger explorers. The average budget shows slight variations, with Germany having the highest average budget of $2,630, and India having the lowest at $438. The length of stay (LOS) remains stable at around 8 to 9 days, allowing visitors to immerse themselves in the wonders of Vietnam. The average daily rate (ADR) ranges from $52 to $305, with Germany continuing to have the highest ADR.
Comparison and Trends Analysis
Comparing the two periods, we can observe some noteworthy changes and trends. Across both periods, the average age and length of stay remain consistent, indicating a stable target demographic and a preference for moderate-length vacations. However, there are some fluctuations in average budgets and ADR.
For the next 30 days, there is a slight decrease in average budgets compared to the following 31 to 90 days. This may indicate that travelers in the near future are slightly more budget-conscious. Additionally, there is a slight variation in ADR, with some markets experiencing higher rates for the next 30 days.
On the other hand, the following 31 to 90 days show a slightly higher average budget and ADR. This may suggest a willingness among travelers to spend more during this period, potentially due to seasonal factors or increased market confidence.
Conclusion and Stay Updated
Based on the inbound travel intent data, Vietnam continues to attract visitors from various markets, promising a vibrant and diverse tourism landscape. To capitalize on these travel trends and make informed marketing decisions, it is crucial for hotels and resorts in Vietnam to stay updated with the latest market insights.
For data-driven Vietnam hotel marketing tips and to stay informed about the changing market dynamics, we recommend following our market updates on LinkedIn or subscribing to our weekly email updates sent out every Monday. By staying ahead of the curve, businesses in Vietnam can enhance their marketing strategies and effectively cater to the evolving needs of travelers, ensuring a successful and thriving tourism industry in this captivating destination.