| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 28 | $1,301 | 9 | $137 |
| China | 28 | $915 | 7 | $138 |
| France | 28 | $908 | 8 | $108 |
| Germany | 27 | $2,554 | 8 | $310 |
| India | 27 | $424 | 9 | $49 |
| Italy | 28 | $963 | 8 | $115 |
| Japan | 28 | $1,781 | 9 | $208 |
| Russia | 27 | $1,113 | 9 | $130 |
| Singapore | 27 | $1,400 | 9 | $153 |
| South Korea | 28 | $994 | 9 | $116 |
| Spain | 27 | $2,005 | 9 | $235 |
| UAE | 28 | $1,787 | 8 | $213 |
| UK | 28 | $2,357 | 11 | $213 |
| US | 27 | $2,450 | 12 | $212 |
| Inbound travel intent trends to Vietnam for the next 31 to 90 days | ||||
| Country | Avg. age | Avg. budget | Avg. LOS | Avg. ADR |
| Australia | 37 | $1,354 | 9 | $144 |
| China | 36 | $957 | 7 | $146 |
| France | 36 | $925 | 9 | $107 |
| Germany | 36 | $2,640 | 8 | $317 |
| India | 36 | $444 | 8 | $53 |
| Italy | 36 | $985 | 9 | $114 |
| Japan | 35 | $1,844 | 8 | $220 |
| Russia | 36 | $1,186 | 8 | $142 |
| Singapore | 36 | $1,448 | 9 | $161 |
| South Korea | 36 | $1,021 | 8 | $123 |
| Spain | 35 | $2,104 | 9 | $244 |
| UAE | 36 | $1,858 | 9 | $214 |
| UK | 36 | $2,455 | 11 | $225 |
| US | 36 | $2,540 | 12 | $220 |
- Date of Analysis: June 11, 2023
- Analysis Period: June 4, 2023, to June 11, 2023
In this article, we will explore the inbound travel intent trends to Vietnam for the next 30 days and the following 31 to 90 days. Based on the most recent data collected in the past seven days, we will provide valuable market insights and travel forecasts for Vietnam.
Travel Intent Trends for the Next 30 Days
Looking ahead to the next 30 days, Vietnam continues to attract travelers from various countries, offering a diverse range of experiences. The average age of visitors remains consistent, ensuring a mix of young and adventurous tourists. The average budget ranges from $424 to $2,450, with travelers from the United States having the highest average budget. This indicates a willingness among visitors to spend on their Vietnam journeys. The average length of stay (LOS) is around 8 to 12 days, providing ample time for tourists to explore the country’s cultural and natural wonders. The average daily rate (ADR) ranges from $49 to $212, with the United States market offering the highest ADR.
Travel Intent Trends for the Following 31 to 90 Days
Shifting our focus to the following 31 to 90 days, we observe similar patterns in travel intent trends to Vietnam. The average age of travelers remains consistent, ensuring a diverse range of visitors. The average budget varies, with travelers from the United States continuing to have the highest average budget. This suggests that tourists during this period are still willing to invest in their Vietnam experiences. The length of stay (LOS) remains stable at around 8 to 11 days, allowing visitors to immerse themselves in the rich cultural heritage and natural beauty of Vietnam. The average daily rate (ADR) ranges from $53 to $244, with the United States market maintaining the highest ADR.
Comparison and Trends Analysis
Comparing the two periods, we can identify some interesting changes and trends. Across both periods, the average age and length of stay remain consistent, indicating a stable target demographic and a preference for immersive vacations in Vietnam. However, there are variations in average budgets and ADRs.
For the next 30 days, there is a range of budgets, with the United States market having the highest average budget. This suggests a strong demand for premium experiences among visitors during this period. Additionally, there are variations in ADRs, with the United States market offering the highest rates.
Looking ahead to the following 31 to 90 days, the average budgets and ADRs remain consistent. This indicates that visitors during this period are still willing to spend on high-quality experiences in Vietnam, sustaining the country’s appeal as a travel destination.
Conclusion and Stay Updated
Based on the inbound travel intent data, Vietnam continues to attract travelers with its rich cultural heritage, stunning landscapes, and warm hospitality. To make informed marketing decisions and leverage these travel trends, it is crucial for hotels and resorts in Vietnam to stay updated with the latest market insights.
For data-driven Vietnam hotel marketing tips and to stay informed about the evolving market dynamics, we encourage you to follow our market updates on LinkedIn or subscribe to our weekly email updates sent out every Monday. By staying informed and adapting strategies accordingly, businesses in Vietnam can effectively cater to the changing needs and preferences of travelers, ensuring a thriving and successful tourism industry in this captivating destination.