- Date of Analysis: July 9, 2023
- Data Collection Period: July 2-8, 2023
Vietnam, with its rich history, breathtaking landscapes, and vibrant culture, continues to attract travelers from around the world. In this market analysis, we will explore the inbound travel intent trends for the next 30 days and 31 to 90 days, providing valuable insights into the market.
Inbound Travel Intent Trends for the Next 30 Days
The following table showcases the average age, average budget, average length of stay (LOS), and average daily rate (ADR) for various countries planning to visit Vietnam in the next 30 days:
| Country | Avg. Age | Avg. Budget | Avg. LOS | Avg. ADR |
|---|---|---|---|---|
| Australia | 28 | $1,290 | 10 | $132 |
| China | 27 | $915 | 6 | $141 |
| France | 28 | $892 | 8 | $108 |
| Germany | 28 | $2,529 | 8 | $299 |
| India | 27 | $426 | 9 | $50 |
| Italy | 28 | $948 | 9 | $111 |
| Japan | 28 | $1,783 | 8 | $212 |
| Russia | 28 | $1,116 | 8 | $134 |
| Singapore | 28 | $1,403 | 9 | $155 |
| South Korea | 27 | $986 | 9 | $115 |
| Spain | 28 | $2,001 | 9 | $234 |
| UAE | 28 | $1,767 | 8 | $209 |
| UK | 28 | $2,400 | 11 | $220 |
| US | 27 | $2,454 | 11 | $218 |
Inbound Travel Intent Trends for the Next 31 to 90 Days
The following table presents the inbound travel intent trends for Vietnam from various countries over the next 31 to 90 days:
| Country | Avg. Age | Avg. Budget | Avg. LOS | Avg. ADR |
|---|---|---|---|---|
| Australia | 37 | $1,359 | 10 | $140 |
| China | 37 | $941 | 6 | $145 |
| France | 36 | $917 | 9 | $106 |
| Germany | 36 | $2,605 | 8 | $311 |
| India | 36 | $441 | 8 | $52 |
| Italy | 36 | $983 | 9 | $113 |
| Japan | 36 | $1,895 | 9 | $221 |
| Russia | 37 | $1,143 | 8 | $140 |
| Singapore | 37 | $1,456 | 9 | $160 |
| South Korea | 36 | $1,023 | 8 | $121 |
| Spain | 36 | $2,092 | 9 | $240 |
| UAE | 36 | $1,823 | 8 | $215 |
| UK | 36 | $2,448 | 11 | $223 |
| US | 36 | $2,559 | 11 | $227 |
Analyzing the data, we can observe several trends and differences between the two timeframes:
Changes and Differences
- Budget Allocation: In the next 30 days, travelers from various markets, such as Germany and Spain, have allocated higher average budgets for their trips to Vietnam. However, for the next 31 to 90 days, there is a slight decrease in average budgets across most markets.
- Length of Stay: The length of stay remains relatively consistent for most markets, indicating consistent travel preferences for exploring the diverse attractions of Vietnam.
- Age Groups: There is no significant variation in the average age of travelers between the two timeframes, suggesting a consistent interest in Vietnam across different age groups.
Understanding these travel trends is crucial for hotel managers and tourism stakeholders to cater to the expectationsof international visitors. By aligning marketing strategies, pricing models, and services with these trends, hoteliers can create tailored experiences that resonate with their target markets.In conclusion, based on the inbound travel intent trends for Vietnam, we anticipate a steady flow of international travelers in the coming months.
The country’s unique blend of natural beauty, cultural heritage, and warm hospitality continues to attract visitors from diverse markets. Hoteliers and tourism stakeholders can leverage these insights to optimize their marketing efforts and provide personalized experiences that align with the preferences and budgets of their target audiences.
To stay informed and adapt to the evolving market, we recommend checking out the data-driven Vietnam hotel marketing tips, following all market updates on LinkedIn, or subscribing to weekly email updates that are sent out every Monday.
By staying connected and implementing data-driven strategies, hoteliers can maximize their visibility, attract more guests, and contribute to the growth of Vietnam’s tourism industry.
Note: The analysis dates for this report are from July 2-8, 2023.