From 11-Mar-2023 to 18-Mar-2023
The data provided represents the inbound market trends to the Maldives, reflecting the traveler trends from key markets during the period of 11th March to 18th March 2023.
Looking at the table, it can be observed that the average age of tourists from all markets is approximately 32-33 years, indicating that the destination is popular among younger travelers. The market with the highest average budget is the US, with an average budget of $11,092, followed by the UK and Germany, with an average budget of $7,204 and $6,477 respectively. In contrast, the market with the lowest average budget is South Korea, with an average budget of $2,388.
Furthermore, the average booking window is relatively short, ranging from 55-70 days, indicating that most tourists prefer to make last-minute bookings for their travel. The Australian and Chinese markets have the shortest booking window, with an average of 56 and 64 days, respectively.
Looking at the changes in trends from the previous seven days, it is evident that there has been a decrease in the average age and average budget of tourists from all markets, except for Germany, where the average budget increased by $20. The decrease in the average budget is most significant for markets such as Italy, where the average budget decreased by $2,088, and the UAE, where the average budget decreased by $4,911.
Moreover, there has been a decrease in the average booking window for all markets, with the most significant decrease being observed in the Indian and South Korean markets, where the average booking window decreased by 67 and 71 days, respectively. This trend indicates that tourists are making more impulsive decisions to travel to the Maldives and are not booking their travel plans well in advance.
In conclusion, the data suggests that the Maldives is a popular destination for younger tourists, with a relatively short booking window, and most tourists prefer to make last-minute bookings. Although the destination attracts tourists from various markets, the US, UK, and Germany are the markets with the highest average budget. The decrease in the average age and budget of tourists, along with a shorter booking window, may indicate that the destination needs to re-evaluate its marketing strategies to attract more high-budget and older travelers who tend to plan their travel well in advance.
| From | 11-Mar-2023 | to | 18-Mar-2023 |
| Market | Avg. age | Avg. budget | Avg. booking window |
| Australia | 32 | $5,057 | 56 |
| China | 33 | $5,052 | 64 |
| France | 33 | $4,550 | 67 |
| Germany | 33 | $6,477 | 70 |
| India | 33 | $3,720 | 64 |
| Italy | 32 | $4,975 | 55 |
| Japan | 32 | $2,667 | 57 |
| Russia | 33 | $5,434 | 61 |
| Singapore | 32 | $2,906 | 61 |
| South Korea | 32 | $2,388 | 60 |
| Spain | 32 | $3,062 | 56 |
| UAE | 32 | $4,549 | 62 |
| UK | 33 | $7,204 | 67 |
| US | 32 | $11,092 | 63 |
| Grand Total | 32 | $4,985 | 62 |
| Change vs previous 7 days | |||
| Market | Avg. age | Avg. budget | Avg. booking window |
| Australia | -5 | -$1,008 | -59 |
| China | -3 | -$405 | -60 |
| France | -4 | -$2,385 | -55 |
| Germany | -5 | $20 | -54 |
| India | -5 | -$608 | -67 |
| Italy | -6 | -$2,088 | -70 |
| Japan | -5 | -$3,847 | -64 |
| Russia | -6 | -$2,592 | -69 |
| Singapore | -5 | -$2,566 | -69 |
| South Korea | -6 | -$3,604 | -71 |
| Spain | -5 | -$4,041 | -64 |
| UAE | -6 | -$4,911 | -66 |
| UK | -5 | -$2,288 | -64 |
| US | -5 | -$4,575 | -60 |
| Grand Total | -5 | -$2,417 | -64 |